Property Renderings
Experience
The Sydney
Scottsdale's hottest new mixed-use destination — where retail, restaurant, entertainment, and office converge at Loop 101 & Pima Road.
The Sydney is a highly visible, ground-up mixed-use development strategically positioned along Scottsdale's premier Loop 101 Entertainment Corridor — one of the Southwest's most sought-after commercial corridors.
Developed by Palmer Development Group, The Sydney joins Reverb by Hard Rock, The Rustic, City Winery, and Pickle & Social to create a destination blending dining, entertainment, office, and retail into a walkable, vibrant environment.
With 100,000 square feet of buildable space on 26.41 gross acres, this is a rare opportunity to join a fully activated, high-traffic community in the heart of Scottsdale.
A new concept by Hard Rock — the ultimate destination for music fans combining hospitality and live entertainment.
reverb.hardrock.com →
Kitchen, backyard bar, and live music venue delivering craft food and signature drinks in an energetic setting.
therustic.com →
A unique venue combining a fully operational winery with world-class live music, a restaurant, and private event spaces — located near The Rustic.
citywinery.com →
World-class indoor & outdoor pickleball courts paired with craft food, signature drinks, and live entertainment.
pickleandsocial.com →| Metric | 1 Mile | 3 Miles | 5 Miles |
|---|---|---|---|
| Population (2025) | 7,029 | 58,706 | 153,611 |
| Projected Population (2030) | 6,882 | 57,402 | 150,667 |
| Daytime Population | 23,604 | 81,075 | 203,858 |
| Avg Household Income | $161,974 | $179,588 | $187,197 |
| Median Age | 50.1 | 49.8 | 46.9 |
| Total Businesses | 1,895 | 7,811 | 19,203 |
| Total Annual HH Expenditure | $433.30M | $3.53B | $9.21B |
| Food & Beverage Expenditure | $44.69M | $359.57M | $939.33M |
| Entertainment Expenditure | $24.03M | $194.43M | $507.84M |
Source: Sites USA
With a $500 million development pipeline, Palmer Development ranks as one of the top retail, hospitality, and office development firms in the Southwest.
Palmer specializes in intricate ground-up retail and mixed-use development, collaborating with hotels and resorts in the Scottsdale area. Managing Principal Daniel Lupien brings over 22 years of development and direct ownership experience.